Insights for Branding, Web Site Design, Digital Marketing, and Beyond


Sator Branding and Digital Marketing: 10 things your business website needs to stay relevant
By Angela Thibault March 14, 2024
Introduction
Crafting a distinct brand identity for your business.
By Angela Thibault March 13, 2024
Discover the secrets to building an unforgettable brand with our latest insights on the power of authentic identity and strategic marketing. Learn how introspection can shape your brand's future, making it resonate deeply with your ideal audience. This guide unpacks the essence of creating a brand that not only stands out in Edmonton's competitive landscape but also fosters lasting connections. Whether you're a visionary startup or an established business looking to refine your brand strategy, our comprehensive overview offers valuable tips on integrating your brand's personality across all platforms for genuine customer engagement. Dive into the world of brand authenticity with us and transform your brand into a beacon of integrity and loyalty.
Satori: Brand Vs Logo: Is there a difference?
By Angela Thibault March 1, 2022
As a designer, I often encounter misconceptions about branding. With everyone and their dog out there toting brand advice, I thought it might be a great time to break down branding and how it differs from your logo. WHAT A BRAND IS NOT Let's dispel the myth that branding is only your logo. I cannot tell you the number of times I have been told by clients that they already have their branding done because they have a logo. I understand. It must have taken you a long time to select the perfect icon that describes you so perfectly. You studied the colors and found the meanings of each that perfectly describe your business. You have certainly done your homework, and the result is impressive! Nevertheless, I have to tell you that a logo is NOT a brand. It is merely a symbol.
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